Property marketing demonstration

A South Shore Waterfront Estate

South Shore, New York

$8,950,000

Illustrative positioning for the concept campaign. Nothing here is offered for sale.

Aerial view of the waterfront estate at golden hour showing the house, lawn, bulkheaded frontage, dock, and the bay beyond

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Bedrooms: 6
Baths: 6 full, 2 half
Interior: 7,200 sq ft
Land: 1.1 acres
Waterfront: 186 feet, bulkheaded
Built: 2018
Taxes: $92,000 annually
Dock: Private, deep-water at mean low tide
Exposure: South, across the bay
Garage: Three bays, detached

The residence

The campaign begins at the waterline. Morning light, the route from the terrace to the dock, and the view back toward the house establish the experience before architecture or finishes are discussed.

The story is not simply that the property is on the water. It shows how the residence lives through the year: sheltered outdoor rooms, the rhythm of the tide, summer arrivals by boat, and the quieter winter landscape.

Privacy is treated as part of the design. Public creative establishes atmosphere and setting; detailed plans, access information, and sensitive property materials move through a controlled diligence process.

Floor plans

Main level floorplan: the entrance hall running on axis from the front door through to the terrace, the great room in the glazed bay at the west end, dining room and kitchen on the water side, study and two half baths on the entrance side, and a single-story east wing holding scullery, mudroom and laundry — Main level · 3,880 sq ft
The hall runs the full depth of the house on the center line. You see the water from the front door.

Upper level floorplan: the primary suite occupying the west end directly above the great room in the upper half of the same glazed bay, with bedroom, bath and dressing room, and five further ensuite bedrooms east of the stair — Upper level · 3,320 sq ft
The primary repeats the great room’s glazed bay one floor up: the same three-sided glass, the same view.

Site plan of the 186 by 258 foot parcel: private lane and motor court to the north with a detached three-bay garage, the house and its terrace, a 117-foot lawn running south to 186 feet of bulkhead, and a 60-foot dock reaching into the bay — Site plan · 1.10 acres
The sheet a waterfront buyer studies longest: frontage, setback, dock length, and depth at the float.

The same residence, presented three ways

This is the listing page. There are two more.

Its own site

The standalone property microsite

The residence with nothing else around it — the film, the gallery in sequence, and the plan drawn live with the photograph taken in every room.

Open the microsite

The method

The campaign case study

Why the campaign was built this way — the audience, the sequence, the channels, and the diligence a residence at this level has to answer.

Read the case study

Your residence

See what we would create for your residence.

This residence is a concept. Yours is not. Tell us about the property, your timing, and what needs to stay private, and we will show you what this campaign would look like built around it.