Property marketing demonstration

A Manhattan Penthouse Above the City

West Chelsea, New York

$28,500,000

Illustrative positioning for the concept campaign. Nothing here is offered for sale.

The top two floors of the limestone and bronze building seen from a neighboring rooftop, the twenty-second floor set back twenty feet at its east end with planted terraces on both levels

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Bedrooms: 4
Baths: 4 full, 2 half
Interior: 6,400 sq ft
Built: 2019
Taxes: $186,000 annually
Terrace: 2,528 square feet, planted, across three exposures
Exposure: South, west and east
Levels: Floors 21 and 22, with a private elevator landing
Ceiling height: 11 feet 6 inches on the main level

The residence

The campaign opens with arrival: the building, the elevator, the threshold, and the first long view through the residence. That sequence gives scale and context without reducing the home to a skyline photograph.

Inside, the editorial treatment follows light, material, and proportion. Outside, the terrace is presented as a genuine room, planned, planted, and usable, not as a final bullet point beneath interior square footage.

The public story creates desire. The private materials answer the questions that determine whether an accomplished buyer can proceed: ownership form, building financials, alterations, mechanical systems, staff, rules, and the practical stewardship of the residence.

Floor plans

Vector floorplan of The Garden Above main level with a 90 foot south glass frontage onto one continuous garden terrace, great room, dining room, library, kitchen, entrance gallery, private elevator, and two powder rooms. — Main level · 3,600 sq ft
The full south face is glass, and the great room, dining room, and library open onto one continuous garden terrace.

Vector floorplan of The Garden Above private level with four south-facing bedrooms, four full baths, primary dressing room, laundry, and a 20 foot east setback opening to an upper terrace. — Private level · 2,800 sq ft
Every bedroom faces south. The upper level steps back twenty feet at the east to make the morning terrace.

Vector garden plan of The Garden Above showing south, west, and upper east terraces with integral 18 inch planter walls, dimensioned bed depths, paving patterns, lawn, and grove. — Garden plan · 2,528 sq ft planted terrace
The garden is a set of planted rooms: a dining terrace, lawn panel, birch grove, river terrace, and upper morning terrace.

The same residence, presented three ways

This is the listing page. There are two more.

Its own site

The standalone property microsite

The residence with nothing else around it — the film, the gallery in sequence, and the plan drawn live with the photograph taken in every room.

Open the microsite

The method

The campaign case study

Why the campaign was built this way — the audience, the sequence, the channels, and the diligence a residence at this level has to answer.

Read the case study

Your residence

See what we would create for your residence.

This residence is a concept. Yours is not. Tell us about the property, your timing, and what needs to stay private, and we will show you what this campaign would look like built around it.